I was asked by the general manager at iFLY Portland to create logos and a simple shirt design for the tunnel’s one‑year anniversary. I based the logo on one of Portland’s most iconic neon signs, incorporating the iFLY “fly guy” and refining the typography until we landed on a final version that was approved for sticker production.
The anniversary shirt originally began as a colorful tie‑dye concept featuring the building, but due to time and budget constraints, it evolved into a blueprint‑inspired design printed on a clean blue shirt.
Original photo by Zack Spear
Original photo by Zack Spear
B&W outline
B&W outline
Adding the offical iFLY colors
Adding the offical iFLY colors
variation and final version
variation and final version
Reference for font use on shirt original photo by Richard Bendo
Reference for font use on shirt original photo by Richard Bendo
simple building outline with text inspired by the "Keep Portland Weird" wall mural
simple building outline with text inspired by the "Keep Portland Weird" wall mural
Initial shirt mock up
Initial shirt mock up
final shirt design with it living on a simple blue shirt
final shirt design with it living on a simple blue shirt
Later that year, I was asked to create a kids league, and with it, a team identity for competitions. A fellow shift supervisor pitched a Pterodactyls‑themed name and logo to help energize the young flyers joining the league. The initial sketches were considered a bit too cute, so I shifted toward a more realistic silhouette with an e‑sports‑style edge.
The final colors were pulled from iFLY’s official brand palette, and the finished logo was printed on posters and handouts for the league.
Two too cute pterodactyls
Two too cute pterodactyls
final logo for the kids league
final logo for the kids league
this graphic was used for social media posts
this graphic was used for social media posts
This lived in the building as a paper poster
This lived in the building as a paper poster
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