I was contacted through a referral by the co‑owner of a new food truck who wanted a powerful Mexican warrior woman with subtle Day of the Dead influences. I immersed myself in the cultural elements of the festival—its symbolism, colors, and traditional flowers, to ensure the illustration felt authentic and respectful. The project quickly became both a deep research experience and a highly involved piece of artwork.
Over a week and a half of steady communication, feedback, and iteration, we crafted a final illustration the clients were truly proud of, and one I felt honored to bring to life.
In the co‑owner’s words:
“Words cannot describe how thankful I am for Matt. From start to finish he has been absolutely amazing and kept constant communication. He kept me informed every step of the way and even researched information on the theme for my logo. He truly brought my concept to life and it honestly turned out better than the one I pictured in my head. Once again, thank you so much for everything.” — Co‑Owner, La Jefa
“Words cannot describe how thankful I am for Matt. From start to finish he has been absolutely amazing and kept constant communication. He kept me informed every step of the way and even researched information on the theme for my logo. He truly brought my concept to life and it honestly turned out better than the one I pictured in my head. Once again, thank you so much for everything.” — Co‑Owner, La Jefa
