Plant Fed kids is a community created by a parent who wanted to build a safe place to share experiences and journeys through a healthy food lifestyle. The group consists of families who want to share recipes, food ideas, and general discussion on venturing outside of the processed food world.
I wanted to help create a logo to help them feel more official and help with image that they can get behind.
The major brief included having illustrations of kids enjoying healthy food. Inspiration for the look of the kids coming from the children who inspired this parent to take the initiative and create a group. Also the main work mark needed elements of vines and tomatoes, which also required combining all elements in a fun kid story book style.
Added the background gradient and collage made of healthy food pictures taken by the parent. This helped to add a personal touch for their brand and in their own words helped it pop.
