A good friend, national champion, and avid traveling coach Timmy Hunckler is constantly holding coaching camps around the world at numerous vertical wind tunnels. He contacts me to create social media banners and graphics to help him promote the events on his social media accounts. Timmy would provide head/action shots along with a brief on what he's looking for in the final images and I would go from there.
Timmy only mentioned wanting bright colors that matched the wind tunnels logo of grey and dark pink.
I attempted a design reusing the same stock photo of Timmy and another coach, only to have him come back to me and ask for a brighter and more "happy design". He also provided more updated images for me to use.
Inspiration struck to reference the movie terminator, since this camp was around the time that the new movie for the Terminator series was out in theaters. The design on the left was considered to much, Timmy felt having his name so large was a lot. I revised the image and we went forward with the design on the right.
Timmy is finding more success on fun themed graphics, so we continued that with these two. The design on the left is a play on the words leap, with his likeness manipulated to look like a high jumper. The design on the right is quite obviously for Valentines day and made to feel nostalgic and warm. Finally the bottom image was a combination of a simple request, turn his team mate into a bear and himself into a park ranger. I wanted the image to feel like an old postcard for Denver, and added in the national parks emblem to help with that.
